The process of creating, scheduling, analyzing, and engaging with content posted on social media platforms to enhance brand visibility.
A schedule that outlines when and where content will be published across social media platforms, ensuring consistent posting.
A metric that measures the level of interaction (likes, comments, shares) relative to the number of followers, indicating content effectiveness.
Keywords or phrases preceded by the “#” symbol, used to categorize content on social media platforms and increase discoverability.
Data and analytics that provide information about the demographics, interests, and behaviors of a brand’s social media followers.
The collection and analysis of data from social media platforms to evaluate performance and inform future marketing strategies.
The consistent personality and tone of a brand’s communications across social media channels, helping to build a recognizable identity.
Collaborating with individuals who have a significant following on social media to promote products or services to a wider audience.
A prompt that encourages users to take a specific action, such as liking a post, visiting a website, or making a purchase.
The number of unique users who see a post without paid promotion, reflecting the natural visibility of content on social media.
Social media ads that promote content to a targeted audience for a fee, designed to increase visibility and engagement.
Monitoring social media channels for mentions of a brand, industry trends, or competitor activity to inform marketing strategies.
Content created by customers or followers that showcases a brand or its products, often shared to enhance community engagement.
The set of rules that determine how content is distributed and shown to users on social media platforms, affecting visibility and engagement.
Strategies implemented to address negative publicity or social media backlash quickly and effectively, protecting brand reputation.
