A decrease in search engine rankings due to violations of search engine guidelines, often resulting from black hat SEO tactics.
Automated bots that browse the internet to index content and analyze websites for ranking purposes.
The overall experience a user has when navigating a website, which impacts engagement, conversion rates, and SEO performance.
The percentage of users who click on a link compared to the total number of users who view the search result, indicating relevance and appeal.
The practice of optimizing a website to attract traffic from local searches, often focusing on geographical keywords and Google My Business listings.
The collection and analysis of data related to website performance, user behavior, and traffic sources to inform SEO strategies.
The optimization of a website’s infrastructure to improve its crawling and indexing by search engines, including site speed and mobile-friendliness.
The page displayed by a search engine in response to a user’s query, showcasing organic listings, ads, and other features.
HTML tags that provide metadata about a webpage, including the title and description, crucial for search engines and user engagement.
The creation and distribution of valuable content to attract and engage a target audience, supporting SEO efforts and brand visibility.
Links from other websites to your site, which are crucial for building authority and improving search engine rankings.
Strategies implemented outside of a website to improve its position in search engine results, such as backlinking and social media engagement.
The practice of optimizing individual web pages to improve their search engine rankings, including content, title tags, and meta descriptions.
Specific words or phrases that users enter into search engines, targeted to optimize content and drive relevant traffic.
Links from other websites to your site, which are crucial for building authority and improving search engine rankings.
The process of enhancing a website’s visibility on search engines to increase organic traffic and improve rankings.
